She's the queen of manners, the doyenne of decorum, and the leading lady of etiquette. Meet Myka Meier - a renowned etiquette expert, author, and founder of the premier etiquette consultancy firm, Beaumont Etiquette.
Based in the bustling metropolis of New York City, Myka's social graces and savoir-faire have earned her worldwide recognition. From royals to celebrities, CEOs to diplomats, Myka has coached them on the finer points of etiquette, empowering them to present themselves confidently and gracefully.
Meier's work has been featured in numerous media outlets, including The New York Times, The Wall Street Journal, The Huffington Post, and CNN. She is the author of two books, "Modern Etiquette Made Easy" and "Business Etiquette Made Easy."
In 2019, she partnered with Birchbox to introduce a limited edition lipstick that's as chic and elegant as the lady herself. The lipstick is named after her daughter, Valentina.
The Hurdle
Myka Meier is a woman who knows what she wants. As a renowned etiquette expert, she has high standards when it comes to everything - including lipstick.
But for Myka, creating the perfect lipstick wasn't just about the formula. Oh no, it was also about the packaging. She wanted something that would exude elegance and refinement while still maintaining a playful touch. After all, why can't you have both?
She found herself in a pickle when it came to packaging - despite brainstorming with her design team, the perfect tuck box idea remained elusive.
Designing the perfect packaging was no easy feat as she navigated through box shape and size choices, materials, cost, and aesthetic appeal. Amidst it all, the priority was luxury, mindful of customers' desire for something exclusive while still staying true to her brand image. The process was riddled with confusion.
Myka's latest venture brought another challenge: a limited edition release that demanded low MOQ and affordable packaging.
"My team and I communicated with ten vendors simultaneously in search of the best-suited option,"
said Myka Meier.
She left no stone unturned and was disappointed with what she found. Nothing seemed to meet her high standards or offer the luxurious finish she sought.
"We encountered several packaging vendors who failed to meet our standards in terms of cost, quality, and delivery timeline,"
said Myka Meier.
When she couldn't find a solution herself, she turned to a packaging consultant, who recommended Half Price Packaging.
The Ultimate Fix
The packaging consultant introduced Myka to Alex at Half Price Packaging.
Alex knew that Myka's brand needed beautiful, elegant, and affordable packaging. So, he provided her with a free consultation session where he took the time to understand her vision and recommend a range of custom packaging solutions. The team also didn't fret about the low MOQ request.
"Alex and his team truly understood the essence of my brand and went above and beyond to provide beautiful, elegant, and affordable packaging solutions. Their willingness to accommodate my low MOQ request was the highlight of our partnership. I couldn't have asked for a better partner,"
said Myka Meier.
But Alex didn't stop there. He also provided Myka with free samples so that she could see and feel the quality of the packaging before making a decision. Myka was blown away by the level of service and commitment offered by Alex and the team at Half Price Packaging.
He recommended a jet-black Tuck Box of Standard Size (L 1.5" x W 1.5" x D 6.22") with a thickness of 300gsm paper. But that's not all. This box was a work of art - featuring a glossy finish that oozed sophistication and inserts for extra security and elegance.
Myka was thrilled when we sent her a sample of the final output for her approval. However, there was one slight problem. Myka felt that the flaps of the tuck boxes were loose. To win her over, we increased the cardstock thickness for the flaps.
Myka was grateful to Half Price Packaging and Alex for providing her with 24/7 customer support and catering to all her packaging problems.
The Final Outcome
Through their collaboration, Myka Cosmetics X Half Price Packaging created custom packaging that perfectly complemented the limited edition product.
The limited edition lipstick was sold exclusively through Birchbox in 2019 and was well-received by beauty enthusiasts and Myka Meier's followers. The shade was described as a beautiful classic red with a velvety matte finish that complemented a wide range of skin tones.
Many customers appreciated the elegant packaging. The lipstick received positive reviews for its quality, color, and packaging. Myka generated a profit of 45% on Sales, and the lipstick went out of stock during the first month of its launch.
Thanks to this collaboration, Myka Cosmetics successfully launched its limited edition product with packaging that reflected its brand's vision of innovation and inclusivity.
"Valentina held a special place in my heart, and I aimed to imbue that same emotional bond with my customers. A huge shoutout to Half Price Packaging for their unwavering support and help to turn my dream into a tangible reality,"
said Myka Meier.
Finding the perfect packaging that meets the product requirements and showcases a brand's image can be challenging for businesses. Fortunately, Half Price Packaging takes great satisfaction in assisting these businesses in locating their ideal packaging solution. We are thrilled to witness the growth and success of this lipstick line.
