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GSM Vs PT Unit System Guide for Packaging Success - A Must-Read
GSM Values: Common Uses:

40 GSM

Mostly used in printing newspapers

80 GSM

Often used for standard copier and printer paper, 80 GSM paper is relatively thin and lightweight. It suits everyday printing needs, such as documents, forms, and internal communication materials.

100-120 GSM

This range is commonly used for promotional flyers, brochures, and lightweight posters.  

150-200 GSM

These papers are commonly used for business cards, postcards, high-quality promotional materials, and packaging elements. It equals to 100 gsm to lb paper